tw3-marketing

Entrepreneurs have different storytelling styles for presenting business

Not all companies succeed for one reason or another and statistics highlight that every second Finnish company will cease operations within five years of founding. A new study entitled Post-Failure Impression Management: A Typology of Entrepreneurs’ Public Narratives after Business Closure by researchers at the Aalto University School of Business’ department of management studies shows that entrepreneurs tend to apply five different storytelling styles when communicating about closing down their business.

Leave a Reply