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How This Accountant-Turned-Entrepreneur Succeeded By Doing One Thing Amazingly Well

How This Accountant-Turned-Entrepreneur Succeeded By Doing One Thing Amazingly Well

Michael Gietzen Identity At school Michael Gietzen dreamed of pursuing a City career in finance. When a family friend recommended that he first trained as an accountant he did. The move ultimately led him to becoming managing director of live events agency Identity Group currently ranked one of the U.K.’s top 100 fastest growing companies. He says: “I can’t say I loved accountancy, but I did enjoy the auditing side, interrogating company financial information and meeting hundreds of business owners. I could see what the good ones were doing and what others weren’t doing so well. That’s when I […]

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