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SEO Needs to Be Part of Your PR Strategy

SEO Needs to Be Part of Your PR Strategy

Opinions expressed by Entrepreneur contributors are their own. Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the most essential advantages a PR business can have. The guiding rule of PR, in my estimation, is to provide relevant and value-add information for the people who want to receive it. The job of SEO, then, is to direct that content to ensure it is seen. So in that respect, PR and SEO are best friends. As my friend Dan Posner, business development lead for Big Leap, likes to put it: […]

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