tw3-marketing

Why Good Salespeople Do Bad Things. And How They Can Avoid Going Astray

Why Good Salespeople Do Bad Things. And How They Can Avoid Going Astray

Most salespeople believe they are ethical and committed to customer success. Our mantra: “Treat customers like you would like to be treated.” If we could, we’d brush our teeth thrice daily with these words. Unfortunately, companies worshipping at the Maximize Shareholder Value altar have trashed and trampled this ideal. Wells Fargo, VW, and Purdue Pharma come to mind. They’re not alone. If ex-CEO’s John Stumpf (Wells), Martin Winterkorn (VW), and Richard Sackler (Purdue) rightfully earned anything, it’s widespread scorn. For salespeople, this is vindicating. Too often, CXO’s sow stakeholder harm from headquarters, while the frontline sales force does the […]

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