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Suppliers: Resist the urge to purge sales training events

Suppliers: Resist the urge to purge sales training events

Last week I published a piece on how medium- and heavy-duty truck parts sales professionals employed by dealers and independent distributors can use their time at home and in isolation during the COVID-19 coronavirus pandemic to beef up their product knowledge. The thesis with that piece was just because salespeople can’t be meeting customers face-to-face today doesn’t mean they can’t be using their time wisely. The unfortunate downtime created by the pandemic doesn’t have to be squandered. While it remains to be seen how long this health crisis will last, and how much time sales employees will be forced […]

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