“Somewhere out there is a bullet with your company’s name on it,” said management consultant Gary Hamel long before Corona days. “You can’t dodge the bullet – you’re going to have to shoot first. You’re going to have to out-innovate the innovators.” In this age of COVID, most startups are beginning to understand that the bullet is already headed their way, and unless they innovate and adapt fast enough, it could hit them. In many cases, startups recognize a major shift in market needs, others simply must shape and change products completely. “You’re going to have to out-innovate the […]
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