tw3-marketing

How to lead your sales team through uncertain times

How to lead your sales team through uncertain times

It almost goes without saying: These are times of unprecedented disruption, demanding patience, resilience and reimagination from all of us. The boundaries between work and home lives have blurred, with many team leaders trying to balance the business and human imperatives at play in this crisis. Leaders in my world—sales transformation—are no exception. They tell me they’re worried about taking care of their people and responding wisely. Sales teams are adjusting to new ways of working and disrupted revenue streams; consumers are, understandably, spending less; and some businesses are pausing or canceling contracts. More worrying to these leaders: These […]

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