tw3-marketing

3 ways to align marketing & sales during COVID-19

3 ways to align marketing & sales during COVID-19

Even in the best of times, sales and marketing alignment is not easy. Forrester Research suggests only 8 percent of companies achieve strong alignment. But those that do, enjoy a competitive advantage. Marketo claims alignment makes companies 67 percent better at closing deals while generating 209 percent more revenue from marketing. Unfortunately, we’re not experiencing the best of times. It’s easy for marketing and sales to retreat to their respective corners, operate in silos, and point fingers. Remember when marketing and sales leaders could stand at the white board together and exchange ideas? Our calendars overflowed with sales kickoffs, […]

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