Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust.
As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They already trust your brand, and digital marketing can make it easy to stay connected when routines are disrupted or as your team gets ready to go back to work.
If you want to use the power of digital marketing to engage empathetically with customers, here are four ways: