Explain it to me like I’m a BABY! Getty Remember those creepy ads that follow you around on the web? Well, that’s the way digital advertising works now. Marketers have been convinced by digital advertising technology companies (“adtech” for short) that targeting audiences is better than placing ads on trusted sites that have real human audiences. Why? How? Let’s take a look back at the last 20 years of digital advertising to see how we got here. Web 1.0 through Web 3.0 In the mid-90s when the Internet spilled out of universities and became the public Web 1.0, big […]
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