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How COVID-19 Will Change Insurance Sales

How COVID-19 Will Change Insurance Sales

An agent who is a client of mine asked me, “Do you really think any business owner is truly happy with their agent or insurance company today?” Good question. Having to tell the public over and over and over, “There is no coverage. Sorry. Apply for a PPP loan,” makes even massive doses of empathy insufficient. Going forward then, I believe we have an inflection point where business owners will better appreciate agents who actually know what coverages are being sold and what exposures are not being covered. The larger and more sophisticated clients will be the most demanding, […]

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