tw3-marketing

How To Motivate Your Sales Team As The Economy Reopens

How To Motivate Your Sales Team As The Economy Reopens

As the economy starts to reopen, companies face a delicate question: how can they sell – which is essential to their survival – but do it in a way that isn’t perceived as desperate or off-putting? One Chief Revenue Officer summarized the challenge: “I want to tell my sales team sell, sell, sell. But I don’t want to come across as opportunistic. I want our salespeople to be seen as helpful, not scavengers.” When leaders need to drive revenue, it’s tempting to double down on sales targets and dangle financial incentives. Yet a growing body of evidence tells us […]

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