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What Marketers Need to Consider When Business Moves Online

What Marketers Need to Consider When Business Moves Online

PHOTO: Tachina Lee For companies of all sizes, the coronavirus pandemic highlighted the importance of having operational tools available to run your business online. It also changed the way consumers are interacting with businesses in the new online world, so it’s crucial that you adapt your marketing strategies accordingly for this new era. Yet going digital, especially for marketers, means more than simply adding content to a website, instituting Zoom client meetings or reducing the age-old paper trail. Online marketing requires careful coordination of many moving parts. Otherwise, consumers may become disenchanted, confused or even upset by their experiences. […]

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