tw3-marketing

Can B2C Marketing Succeed on LinkedIn?

Can B2C Marketing Succeed on LinkedIn?

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, […]

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