tw3-marketing

Online Retail Options for Brick-and-Mortar Retailers

Online Retail Options for Brick-and-Mortar Retailers

Ecommerce and brick-and-mortar stores are no longer two opposing sides; the great retail war is over. Rather than choosing one or the other, most successful companies today are opting for both . By now, most retailers recognize that an ecommerce site can complement their brick-and-mortar store — the problem is that they don’t know where to start. The only commonality between selling online and selling in person is the “selling” part. Everything else is different: the sales strategy, product showcase, buyer journeys, customer acquisition, and return policies — just to name a few. But rather than gatekeeping some would-be […]

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