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How COVID-19 is changing dealer events and vehicle launches

How COVID-19 is changing dealer events and vehicle launches

Genesis sales and service employees from across Canada attend a training session in Mont Tremblant, Que., in 2018 for the Genesis G70 launch. Events like this could soon be a thing of the past. The pandemic is prompting carmakers to replace large-scale, in-person training sessions on new products with online events, a trend that some dealers worry will become permanent as companies seek cost savings amid plunging car sales. Honda Canada, for example, is moving its product introductions online and considering measures such as using movie-trailer-style production values and hiring celebrities to keep personnel interested and engaged, said company […]

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