tw3-marketing

Brand Awareness in a Pandemic: Balancing Sensitivity with Digital Marketing

Brand Awareness in a Pandemic: Balancing Sensitivity with Digital Marketing

screen time graphic At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation . For some marketing departments, the solution has been to cut back. They deliver some basic communications about operations during the pandemic and limit digital marketing spend—both to avoid seeming insensitive and to free up financial resources to keep the business up and running. But this might not be the best approach. Now is the […]

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