tw3-marketing

The 3 Waves of Sales Enablement

The 3 Waves of Sales Enablement

In Alvin Toffler’s book, “ The Third Wave ,” he talks about society’s transition from the Industrial Age (Second Wave) to the Information Age (Third Wave). Toffler considered the Agricultural Age as the First Wave transition from our hunter-gatherer origins. You can think of training and enablement programs as similar waves along a continuum. As you move from left to right across the x-axis, your enablement programs become more flexible and more situational. As you move up the y-axis, those programs gain more executive altitude , becoming more strategic and immediately impactful to the company’s growth agenda. To move […]

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