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Jonathan Dawson on Quickly Identifying Different Types of Buyers

Jonathan Dawson on Quickly Identifying Different Types of Buyers

Amidst another surge of Coronavirus in the U.S, car sales seem to be rolling along with strong numbers in May, June, and now July. Jonathan Dawson, automotive sales consultant, coach, author, and Founder of Sellchology Sales Training , believes this is due to the psychology of the recession market. When the country enters into an economic downturn, there are still buyers out in the market: the credit-challenged buyers, utilitarian buyers, and the exception buyers. As the reality of the Coronavirus set in, many of these buyers fall off. The market begins to shift toward pent-up demand buyers called revenge […]

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