tw3-marketing

COVID-19 is transforming how companies use digital technology

COVID-19 is transforming how companies use digital technology

The COVID-19 pandemic has forced millions of people to work from home, making workers and corporations alike more dependent on the digital technology that has long enabled them to handle both personal and professional tasks from their smartphones, laptops, and personal computers. Joël Le Bon has been paying particularly close attention to these rapid developments. The Johns Hopkins Carey Business School associate professor specializes in the commercial applications of digital technology, including its use in sales, marketing, and management. COVID-19’s impact on the digital sphere, he notes, has been extraordinary. “I used to say that with modern digital sales […]

Leave a Reply