In the abstract, it’s easy to know that the pandemic is affecting everything. But it’s when you get down to the nitty-gritty practical level that you fully understand just how COVID really is impacting everything . Like, for instance, how important pictures are when people are buying your products online. Marketing Interactive has a story up about moves Coca-Cola is making to adjust its marketing efforts in the wake of coronavirus. From that story: The company will enhance its brand presence on the “virtual aisle”, investing in high-quality content such as photos, videos and product descriptions, to ensure its […]
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