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Coca-Cola Adapts Digital Marketing to Our New Pandemic Normal

Coca-Cola Adapts Digital Marketing to Our New Pandemic Normal

In the abstract, it’s easy to know that the pandemic is affecting everything. But it’s when you get down to the nitty-gritty practical level that you fully understand just how COVID really is impacting everything . Like, for instance, how important pictures are when people are buying your products online. Marketing Interactive has a story up about moves Coca-Cola is making to adjust its marketing efforts in the wake of coronavirus. From that story: The company will enhance its brand presence on the “virtual aisle”, investing in high-quality content such as photos, videos and product descriptions, to ensure its […]

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