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Here’s How Jeep Is Training Its Dealerships To Take On The Ford Bronco

Here's How Jeep Is Training Its Dealerships To Take On The Ford Bronco

Photo: Fiat Chrysler via Bronco6G (Fair Use) Jeep’s latest sales training material for dealerships is meant to help the staff fend off competition posed by Ford’s fresh-from-the-oven 2021 Bronco . This means pointing out Jeep Wrangler ’s advantages over its interloping FoMoCo competitor, all the while taking a few shots at the newcomer. Check it out. The Bronco has drawn tons of attention since the off-roader debuted in July , and not just from the buying public, but from the dominant player in the segment, Jeep. In fact, the Auburn Hills, MI-based SUV brand teased a V8 variant of […]

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