tw3-marketing

Taking Both Forks in the Road: Stop Limiting Your Decision Making

Taking Both Forks in the Road: Stop Limiting Your Decision Making

We often use “road” metaphors for the activities of our business and our life — “the path to the sale,” “the road not taken,” “living on easy street,” and so on — because it seems like an accurate description. We spend our early years learning to walk (or drive), we learn skills as we go and pick up friends and loved ones along the way. It’s a great way to visualize our journey through life. There is a point, however, where the metaphor breaks down. What happens when we come across what seems to be a fork in the […]

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