tw3-marketing

A Sales Enablement Conundrum: Who’s Coaching the Coach?

A Sales Enablement Conundrum: Who’s Coaching the Coach?

The room (and the online meetings) always become very quiet when we ask this question. Everyone knows the value of coaching, whether they’ve consciously thought about it or not. How many Olympic athletes have a coach, or even more than one? Now that the NFL season has once again kicked off, how many of those teams have coaches? Answer: ALL of them. George Leonard, in his seminal work on Mastery , noted having a coach is the #1 key (of 5 he identified). So we get it, yes, having a coach is a key to improved performance. What sales […]

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