tw3-marketing

Why Purpose-Driven Entrepreneurs Focus on the Bigger Picture

Why Purpose-Driven Entrepreneurs Focus on the Bigger Picture

Opinions expressed by Entrepreneur contributors are their own. A business without a clear, defined purpose will eventually run into a dead end. I know this sounds like an extreme statement, but hear me out. You can try to propel growth by providing ongoing training, doling out regular incentives, and increasing managerial oversight — but it will all lead to disappointing results. Why? Because you’re basing your approach on economic logic, instead of aligning your organization with a higher purpose . You’re focused on growing for growth’s sake, instead of creating value . In a report conducted by a team […]

Leave a Reply