tw3-marketing

Which Sales Methodology?

Which Sales Methodology?

I’ve gone through training in countless sales methodologies. Our own company has developed and implemented sales methodologies used by thousands of sales people–though all of our work is customized to the strategies, priorities, culture/values of the organizations we work with. Today, I read an article that was a high level assessment of 21 sales methodologies. I admire the author in taking the time. Several things struck me: The approach for most of these, regardless of how politely the suppliers phrase them, tends to be: “Here are the things we do to the customer….” They focused on our selling activities […]

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