tw3-marketing

Reaching digital marketing goals requires strategic choices, experts say

Reaching digital marketing goals requires strategic choices, experts say

SMASH Week 2020 digital marketing panel included (clockwise from upper left) moderator Regina D’Alexio, Matt McKeown, Pam McDonough and Dawn Ruppel. Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020. “It’s no longer business as usual,” Pam McDonough, accounting director at Cincinnati-based digital marketing firm Orchard, told attendees at this week’s virtual Senior Care Sales & Marketing Summit. McDonough was on a panel discussing best practices in digital marketing for generating community leads. The digital ecosystem, she said, […]

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