tw3-marketing

How to Get More B2B Traffic and Leads With Content

Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn? In this article, you’ll find a four-part plan to drive traffic and generate leads across multiple platforms. #1: Research Customer Needs to Create Relevant B2B Content With digital fatigue on the rise, how people consume content is also shifting and marketers must adapt to reach their ideal customer. B2B content requires a special kind of marketing to effectively connect with their intended audiences while providing business value and tactical knowledge to all who consume it. Measuring interest and choosing content types for each platform are […]

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