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Marketing Lessons Learned: What 2020 Has Taught Us

Marketing Lessons Learned: What 2020 Has Taught Us

PHOTO: Adobe Stock Marketers likely the remember the headlines from earlier in the year. "The COVID-19 crisis will stun U.S. marketing" is one that comes to mind. In that May report from Forrester, researchers reported the remaining months of 2020 will see the loss of 469,000 marketer jobs, subtracting $162 billion from the payrolls of CMOs. We’ve followed up this month with those researchers to see if that pans out. Stay tuned there. The forecasts likely left many marketers lucky enough to maintain their positions uneasy at best. Disney reportedly laid off 50 marketers last month. Marketers who kept […]

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