tw3-marketing

How to Earn Your Prospect’s Attention With Video

How to Earn Your Prospect’s Attention With Video

It’s not often that the worlds of sales prospecting and music video production overlap, but A Sales Guy Account Executive Ryan Scalera found a way to combine the two — and somehow, it worked. Scalera came up with a video idea in August to capture the attention of Gong’s VP of sales. The clip he created starts with the beat of the ’90s hit “Damn It Feels Good to Be a Gangsta” and a congratulatory message to Gong for raising a $200 million Series D. Then, with a unicorn balloon in the background, Scalera appears and the song takes […]

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