tw3-marketing

How Hotel Salespeople Are Using Tech To Put People Back In The Sales Process

How Hotel Salespeople Are Using Tech To Put People Back In The Sales Process

In recent years, sales conversations between buyers and suppliers have moved to digital formats such as email and in-app platform messaging in CVENT, The Knot, and CVB apps. Too many salespeople mistakenly believe that two urban legends: that planners exclusively prefer digital communications, and that the most important factor is simply being the first to respond. On top of it all, the 10+ years of surging demand in the pre-pandemic era caused the sales culture at many hotels to devolve into an “order-taking paradigm” and set the stage for what I call the era of “silent selling.” On the […]

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