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How to Use Alt Text to Optimize Social Images and Win More Search Visibility

How to Use Alt Text to Optimize Social Images and Win More Search Visibility

Grow your understanding of alt text … and grow your traffic. Here’s a look at the oft-ignored alt text and how you can use it to boost search visibility. Have you ever conducted a Google image search and wondered exactly how Google knows what images are what? Google is a computer, and while a seeing person can look at a picture of an orange and know exactly what it is, computers don’t (yet) have that capability. Even the ability to detect an orange round thing isn’t that useful; it could be a pumpkin, or an orange plate, or even […]

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