tw3-marketing

What the Color You Choose in Your Marketing Campaign Says to Customers

What the Color You Choose in Your Marketing Campaign Says to Customers

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Researchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what shades to apply in products, advertising, websites and points of sale, among others, to influence people’s purchase decisions and achieve an increase in sales. The colors that we see in the points of sale or the streets, while we walk, have a huge impact on our psychology and on […]

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