tw3-marketing

Product Knowledge: How to Train Sales on the Thing They’re Selling

Product Knowledge: How to Train Sales on the Thing They're Selling

Knowledge is power — especially in the world of sales. Reps’ sales efforts can only stretch as far as their insight and know-how can take them, and product knowledge provides the basis for both. That kind of information is important in any industry. With consumers knowing more than ever, sales reps need to understand their product inside and out — and basic product knowledge often doesn’t get them there. According to German psychologist Hermann Ebbinghaus , the human brain forgets information it recently learned if it isn’t immediately placed into practice — a fact that highlights the need for […]

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