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The First Time Jessica Alba Pitched Her Now-Unicorn Startup, It Failed. Here’s How She Pivoted

The First Time Jessica Alba Pitched Her Now-Unicorn Startup, It Failed. Here's How She Pivoted

Opinions expressed by Entrepreneur contributors are their own. If you want to nail your investor pitch on the first try, learn from a wildly successful founder’s early days. Jessica Alba ’s startup The Honest Company is a veritable success — approaching over $350 million in sales during a year in which many companies struggled — but venture capitalists turned up their noses to the idea at first. In 2009, Alba had a real issue: She couldn’t find baby products for her newborn that were guaranteed to be safe and eco-friendly. After having an allergic reaction to one of the […]

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