tw3-marketing

Why Marketers Should Be Focusing on Customer Acquisition Costs

Why Marketers Should Be Focusing on Customer Acquisition Costs

PHOTO: Adobe Know your target market. Just like an athlete hearing a motivational speech, marketers hear that message daily these days. But what is the cost of winning that customer? Data-driven marketers turn to customer acquisition cost (CAC) to start talking about what is the true cost to win a customer segment. To appreciate the value of that cost, let’s look at the definition. Defining Customer Acquisition Cost Customer acquisition cost is the total sum of marketing costs for attracting a customer segment divided by the total sum of sales from that given segment. It is a ratio that […]

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