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Navigating The Digital-First Pipeline: Three Tactics For Every Sales And Marketing Team

Navigating The Digital-First Pipeline: Three Tactics For Every Sales And Marketing Team

Those in marketing and sales know the shift to digital wasn’t sudden or surprising. For years, B2B buyers have been migrating towards digital-first interactions and turning to self-service digital research. But while the change was inevitable, it brought a new set of expectations to the buying journey. Today, it’s our job to understand the new landscape we’re operating within, create seamless buying journeys that drive the bottom line and adapt to new technologies that allow us to exceed new expectations and make our jobs more efficient and impactful.