2021 was a record-breaking year for us, even though we had to change directions a time or two. The biggest challenge was doing more on Zoom and less face to face for a 2nd year running. I don’t know you…
Looking Back – Looking Ahead
Marketing strategy vs tactics – why the difference matters
This was posted to Smart Insights the other day and I thought it made sense to post it here. ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running…
Busy But Not Productive
Busy But Not Productive Here’s something that drives me nuts. I believe that many people mistake being busy for being active. However, did you know that you can be busy and not be doing anything of substance? That’s a downfall…
Michael Collins Is the Forgotten Astronaut of Apollo 11. He Was Perfectly Fine With That.
Bettmann/Getty Images On July 20, 1969, at 1:46 p.m., Neil Armstrong and Buzz Aldrin separated the Eagle landing craft from the Apollo 11 command module. Michael Collins stayed behind, firing the rockets, moving about two miles away from his colleagues—and…
How to Book an Appointment a Day with LinkedIn
Did you know that 90% of top-performing sellers use social media in their sales strategy? (Source). That is a huge amount of people turning to social media in order to find leads and grow business, but there’s more. Reports show…